BLOG – Why do western games get hacked in China?
My name is Jihua Liu and as one of the co-founders of UxVibe, we have a business model that places us in a unique position to help developers market their games and software to the Chinese market. In other words we provide them with the tools required to breach the seemingly impenetrable Chinese wall.
This happens for a variety of reasons, but I’d place content or more accurately the lack of content as a primary reason.
This poses a problem for digital retail outlets since they are unable to gain publishing rights, which in turn forces their hands and has them resorting to questionable alternatives such as choosing to publish the cracked versions.
With more than 20 App stores and 200 game marketing portals, a game needs to be integrated with at least a third of them to get enough exposure. Negotiating and integrating with them is nearly an impossible job for a Western small studio.
Another possible rational is the convoluted payment system in China. On Android the player has multiple payment options. Credit card is the most common way to pay in the west, whilst in China, the opposite rings true. Many of the smartphone holders might not even have a credit card today. Chinese players love to use SMS payment. However each operator has their own SMS payment system, so as a game developer you need to be willing to integrate them all or at the least appreciate the benefits of working with them all. It’s a grueling task!
With such a myriad of red tape and complexity why should we care about the Chinese market? I’m unquestionably preaching to the choir here, but it’s worth reiterating. China is the second largest games market in the world! With a quality game, contacts and right channels it is fairly easily to gain 6-10 million downloads.
Furthermore, it’s because of this complexity, which contributes to a dearth of content that makes the allure of cracking the Chinese market irresistible. So for a small mobile game developer, we still see a great opportunity to make a big buck!
Tips for developers looking to tackle the Chinese market
If you’d like to learn more about the mobile games market in China as well as how to launch your mobile game there, get in touch with me.