Starbreeze celebrates Payday payoff

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As weeks go, Starbreeze has had a bit of a humdinger. Payday 2 was announced as the “Multiplayer game of the year” at the Golden Joystick Awards whilst the Uppsala based company also announced that they had breached the one billion kronor mark.

Speaking to Dagens Industri, Starbreeze CEO Bo Andersson Klint believes the success can all be attributed to the company’s new approach.

I am delighted, but not surprised. We have made a good turnaround in the company. We have tweaked our strategy and gone from a consult based game developer to a company that owns its own brands.

Digital titles Payday 2 and Brothers: A tale of two sons were both released and received critically and commercially which have contributed to the kerching feeling at the Uppsala based company. You could say their efforts have finally paid off.

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